Please visit the “AdWords Editor 101″ webinar registration page to get more information and to register. If you want to learn even more about AdWords Editor, Search Mojo is hosting a webinar on this topic on February 1 at 3:00 p.m. This allows the work to be reviewed without actually posting the changes to AdWords.Ĭheck out Search Marketing Sage next week for my third post in this series: “AdWords Editor Series: Navigation of AdWords Editor.” This post will take a more in depth look at how to navigate through AdWords Editor. Once the snapshot has been exported it can be shared it with others. This is especially useful because information can be exported at every level including the account level, campaign level or ad group level. Simply change the name and the targeting of the campaign and several campaigns are made at once. This allow the campaign to be built out once, then copied and pasted within the tree view. In Editor, you can copy and paste anything from single keywords to multiple campaigns. This is particularly useful when using geo-targeting where separate campaigns exist for each geo-targeted location. These tabs include Campaigns, Ad Groups, Keywords, Ads, Placements, Audiences, Negatives and Extensions.Įditor allows advertisers to easily copy ad groups or groups of keywords and paste them into different campaigns, or even different accounts. This is where the campaigns or ad groups that need be viewed or editing are selected.Īcross the top, in the center of the screen are tabs with options of what you want to view or edit within the account. The left side has a tree view with the account name, campaign names, and the ad groups within each campaign. The AdWords interface is pretty user friendly and is set up in a very intuitive manner. When you go online you can upload the same. Here you can even work offline and make changes. You can make bulk changes by importing all of the account data and then uploading the campaigns back into the account for the changes to take effect. Some campaigns have hundreds of keywords, so entering one a time would take hours. AdWords Editor is a free downloadable application to manage your AdWords campaign. Advertisers using Editor do not have to enter one keyword at a time but can enter all at once. This saves a great amount of time when doing things such as adding new ad groups and keywords. The 4 main advantages of Editor are that you can:ĪdWords Editor allows multiple changes to be made to Campaigns, Ad Groups and Keywords all at one time. While Editor has many functions, and is useful in several different ways, there are four distinct reason that I feel make Editor such an important component of pay-per-click (PPC) advertising. It allows you to manage your campaigns while you’re not even. The AdWords Editor is a tool that you can download and install on your local PC. This allows users to add new campaigns/ad groups / keywords, make bid changes and more. Now that you have been introduced to AdWords Editor in my previous post, let’s take a more in depth look at what makes Editor such a useful tool. AdWords Editor A free software application by Google that allows you to make changes to your account in bulk.
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